Central Florida, home to Walt Disney World, will feature eight model homes with Disney fashions -- more than any other community in Florida.
Disney is best known for its toys and movies, but it also has a line of flooring, window coverings, lighting and more. The various options will be incorporated into select model homes and available for review in KB Home's 15,000-square-foot studio in south Orlando in early 2008.
The Disney furnishings will not be available as options for new houses until next year as well. In the past several years, Disney executives have made a concerted effort to promote the company's branded products, and the collaboration with KB Home will further position Disney "as a leading lifestyle brand," said Pamela Lifford, an executive vice president in Disney's consumer products division.
Lifford said the agreement with KB Home, one of the nation's leading builders, offers an opportunity for the company "to present our extensive collection" to an audience of home shoppers.
The collaboration comes less than a year after KB Home announced a marketing partnership with style maven Martha Stewart, for a line of Martha Stewart homes and Martha Stewart communities.
The company recently opened its first Martha Stewart development in Florida in Ormond Beach. But one planned for west Orange County that was announced last year has been delayed by weak market conditions.
To kick off its campaign with Disney, KB Home is launching an eight-week Magical Dream Sweepstakes. Starting this week, visitors to any KB Home community can enter a drawing to win one of 10 children's bedrooms decorated with Disney-themed furniture and products.
The bedrooms, aimed at children and preteens, will be at eight of the company's 22 communities in Central Florida:
Avalon Park, off Alafaya Trail in east Orange County.
Mallard Pond, off U.S. Highway 192 in St. Cloud.
Hammock Trails, off Ham Brown Road in Kissimmee.
Preserve at Eagle Lake, off State Road 417 in Sanford.
Arbor Ridge, off U.S. 441 in Apopka.
Southern Fields, off U.S. 27 in Clermont.
Landings at Sugar Mill, off Interstate 95 in New Smyrna Beach.
Bayberry Lakes, off LPGA Boulevard in Daytona Beach.
The decor and furnishings will be from popular characters and movies including Cinderella, Disney's Pixar animated movie Cars and Pirates of the Caribbean.
"We're going to have some fun with the characters," said George Glance, division president of KB Home in Orlando. The line of fashions available early next year, he said, will include lighting, flooring, ceiling fans and other products.
Children are the core of Disney's fan base, and almost 60 percent of KB Home buyers are families with children, said Wendy Marlett, senior vice president of sales and marketing for KB Home at its Los Angeles headquarters.
That should "not only drive traffic to our communities," she said, as children clamor for their parents to take them to see the furnishings, but it allows the company "to offer something that no other home builder can -- a little Disney magic built right into their new KB Home."
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